When logos look alike
It gets more and more difficult to create original logos. No matter how clever your idea, the chances are someone has come up with something very similar. Why is that? Here is a compilation of similar logos, showing them side-by-side…
The psychology of color in logo design
Other research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.Continue reading
logo trends 2010
By Bill Gardner, logolounge.com When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some…
how important is ‘award-winning’ design?
You don’t have to actually answer the questions. Just read straight through, and you’ll get my point. 1. Name the five wealthiest people in the world. 2. Name the last five World Cup trophy winners. 3. Name the last five…
Convert images to vector graphics
Definition: vector graphics is the use of geometrical primitives such as points, lines, curves, and shapes or polygon(s), which are all based on mathematical equations, to represent images in computer graphics. Vector graphics formats are complementary to raster graphics, which…
Package Design Book: A Guide to Contemporary Packaging Design Worldwide
Taschen has teamed up with Pentawards to produce the most comprehensive publication on package design available. Anyone working in retail, household products, foods, fragrances or related industries knows that – whatever its intrinsic merits – a product is only as…
CBx Capabilities: Packaging & Displays
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of…
10 Criteria for Development Of a Successful Logo
We’ve learned over the years that there are certain things to look for when developing a logo. The primary considerations in the creation of a trademark, symbol or icon are always the same; Immediate identification, as well as the visual…
How to write an effective creative brief
How do you get the design you want? The perfect design you envision in your head? … The design brief is the answer. Whether you are a designer or a client, an effective design brief is the single most critical…
How infographics help SEO
We’ve noticed a growing demand for infographics from our customers. What are infographics and how can they help you draw traffic to your site?